Sr. Marketing Cross Channel Analyst

Bachelor’s degree in Marketing, Business Analytics, or related fields.
3+ years of experience in a performance marketing role.
Strong analytical skills with experience using tools such as SQL and Looker.
Experience developing roadmaps and informing marketing strategies.
Highly organized with the ability to manage multiple projects simultaneously.
Strong verbal and written communication skills, with an ability to tailor updates to the appropriate audience (senior stakeholders, peers, analysts, etc.).
An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action.

Own the marketing performance narrative in all formal and informal touchpoints.
Execute deep-dive investigations that span across channels (in partnership with marketing channel teams) to deliver actionable insights to department leadership.
Own all formal reporting.
Serve as strategic thought partner to marketing channel teams.
Hold individual channels accountable for test rigor and business results.
Draw connections across channel roadmaps (e.g., between prospecting & email) to improve overall customer experience to amplify channel-specific performance.
Promote a balanced focus on operational excellence.
Drive the ad spend forecasting process with the channel leads to ladder up into the broader quarterly P&L process, in partnership with Brand Finance.
Lead the monitoring and management of performance metrics against the forecast.
Support investigation into cross-channel levers (e.g., personalization, targeting, retargeting) to improve customer growth / customer health.
Serve as a project manager for complex multi-channel projects, ensuring scalability / sustainability of initiatives, knowledge-sharing and impactful results.

No preferred qualifications provided.