Sr. Marketing Associate – Lifecycle & Loyalty
| Company | Sur La Table |
|---|---|
| Location | United States |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 4+ years of experience in CRM, retention, lifecycle, or email marketing—preferably in a fast-paced e-commerce or DTC environment.
- Experience hands-on in executing email marketing campaigns using ESPs.
- Strong organizational skills with meticulous attention to detail.
- Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions.
- A collaborative attitude—you build positive relationships and communicate effectively across teams.
Responsibilities
- Design and evolve Backcountry’s cross-channel lifecycle strategy—with a sharp focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction.
- Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis.
- Lead the implementation and optimization of our loyalty program, anchored in customer insights, commercial impact, and seamless integration across our systems.
- Serve as the go-to expert on what our CRM platform can (and can’t) do—and how to push its limits. Stay ahead of trends in CRM tech, deliverability, and operational best practices.
- Monitor platform and campaign health—bounces, complaints, deliverability issues, and data sync errors—and own incident response plans.
Preferred Qualifications
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No preferred qualifications provided.