Sr Manager – Retail Media Planning & Strategy

Sr Manager – Retail Media Planning & Strategy

Requirements

• Bachelor’s degree in business, Marketing, Finance, Advertising, Analytics or related field
• 8+ years of Full Funnel Media Strategy and/or planning with 3+ years in a Retail Media, CPG or agency environment
• 8+ years’ experience with media planning tools (e.g. Placements, DV360, The Trade Desk, etc. and retail data platforms
• 8+ years of People Management

Responsibilities

• Lead the end-to-end media planning process for top-tier brand partners across display, search, social, video, in-store, and offsite media.
• Translate top tier client briefs and business goals into strategic, data-driven media recommendations that align with RMN capabilities.
• Develop full-funnel, audience-first media strategies using proprietary customer data, purchase behavior, and retailer KPIs.
• Ensure all plans meet ROI, performance, and measurement goals, adjusting tactics as necessary.
• Serve as the strategic media point of contact for key brand partners, internal client leads, and sales teams.
• Collaborate with Sales to present media plans and campaign strategies in a compelling and consultative manner.
• Guide internal partners (Creative, Analytics, Account Management) to align on campaign deliverables and timelines.
• Partner with Sales to develop our national agency footprint through creating key partnerships with SSPs as well as being the main point of contact for audience or data related questions.
• Manage and mentor a team of U.S. media planners, providing coaching, development plans, and performance feedback. Partner closely with global planners in Bangalore.
• Establish and implement best practices for media planning operations and processes to improve quality, speed, and consistency.
• Foster a collaborative team culture focused on innovation, accountability, and results.
• Regularly produce with the support of Consumer Insights LMN category benchmarks, media insights, and LMN specific trend analysis both for internal and external use and consumption to improve overall campaign performance. Collaborate with Analytics teams to develop testing frameworks, set KPIs, and derive insights from campaign performance.
• Partner with Activation team to identify opportunities to optimize existing campaigns and inform future planning cycles.
• Contribute to development of standardized reporting and performance dashboards.
• Stay current on trends in retail media, programmatic, and audience-based buying to inform media strategy.
• Provide feedback to Product and Tech teams on planning tools and audience segmentation features.
• Participate in go-to-market strategy and development of new RMN ad products.

Preferred Qualifications

• Master’s Degree – MBA, Marketing
• 10 years of Digital Marketing Analytics Experience
• 8+ years of Presenting to or working with CPG, D2C, or specialty commerce brands
• 8 years of Campaign Management & Media Operations
• IAB-Digital Media Sales Certification
• Google Analytics Certification
• Trade Desk Certified: Data Driven Planning