Sr. Manager - Product Marketing - Marketing

Sr. Manager – Product Marketing – Marketing

Bachelor’s degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.
OR Associate’s degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.
OR High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.
Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Understand and refine the target persona and ICP (ideal customer profile)
Craft positioning and messaging that aligns with the pain points and values of the developer/user and customer
Translate technical details into value propositions
Conduct in-depth pricing analysis and provide recommendations based on research and best practices
Understand the competitive landscape and craft competitive messaging
Develop a deep understanding of the Edge Impulse product and edge AI market
Lead development of sales enablement materials
Collaborate with the broader marketing, devrel, product, and sales teams to assist in achieving company KPIs
Potential to manage a small team as we grow

A minimum of 5 years specifically in a product marketing role at a SaaS startup
Deep experience understanding and messaging to the developer audience
Experience with embedded machine learning
Comfortable working cross-functionally and incorporating diverse feedback from multiple people
Experienced in learning new tools (such as Hubspot, Notion, Google Docs)
Comfortable working with engineers and product teams
Bachelor’s degree in marketing, business, or related field preferred