Sr Manager of Marketing Operations

3-5+ years of marketing operations experience, preferably in cybersecurity or related technical SaaS environment
Have proven experience building marketing operations functions from the ground up in high-growth environments. Startup experience preferred.
Experience building attribution models and reporting frameworks
Highly proficient at communication especially in cross-functional collaboration and stakeholder management
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
Strong understanding of CRM systems (e.g., Salesforce, HubSpot)
Experience with analytics tools and data visualization (e.g., Google Analytics, Sigma)
Knowledge of security compliance considerations in marketing operations (GDPR, CCPA, etc.)
Understanding of the cybersecurity industry, common challenges, and buying cycles
Excellent analytical and problem-solving skills
Strong project management abilities and attention to detail
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience)

Build, manage and optimize our marketing technology stack, including CRM, marketing automation, analytics and other MarTech tools, to support rapid GTM growth and enable seamless lead management
Own marketing operations roadmap: drive the vision and strategy for marketing operations, while executing on deliverables with alignment on timelines and outcomes with the Marketing team
Design, implement, and maintain efficient marketing processes and workflows
Establish robust analytics frameworks and marketing KPIs to measure marketing effectiveness and ROI
Collaborate with sales operations to align lead management processes and ensure smooth handoffs
Create and maintain documentation for marketing operations processes and systems
Lead marketing automation efforts, including email campaigns, lead scoring, and nurturing programs in partnership with the Marketing and Partner teams
Implement A/B testing strategies to continuously improve marketing performance
Manage campaign tracking and attribution to provide visibility into marketing impact

Experience marketing to security professionals, CISOs, and IT decision-makers
Familiarity with cybersecurity concepts, terminology, and industry trends
Certifications in relevant marketing platforms and/or security frameworks
Experience with customer journey mapping and optimization for complex security solution sales
Technical aptitude with basic HTML/CSS knowledge and API integrations