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Sr. Manager of External Brand & Content Strategy
| Company | Formation Bio |
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| Location | New York, NY, USA |
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| Salary | $155000 – $190000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 6+ years in brand strategy, content creation, or communications, with a preference for experience in biotech, pharma, and/or AI.
- Strong familiarity with the biotech and pharma media, content, and event landscape is a plus.
- Proven ability to develop compelling content that resonates with a high-profile, sophisticated audience.
- Extraordinary writing skills required.
- Experience working with and managing external agencies, including PR, media, creative, and event planning partners. Experience working within an agency is a plus.
- Strong project management and collaboration skills, with experience working cross-functionally.
- Comfort working with senior leadership on high visibility / high impact projects.
Responsibilities
- Develop and execute strategies and action plans to position Formation Bio as the leader in AI-driven drug development and the go-to partner for drug developers.
- Tailor initiatives to engage key external audiences, including Pharma and biotech leaders, Investors, and Top talent.
- Own execution for all external branded content, from ideation and drafting through editing and production.
- Develop strategic, high-quality content across multiple formats (written, audio, video).
- Manage a content calendar aligned with brand milestones (e.g., conference participation, funding announcements, tech launches, partnership reveals, etc.).
- Collaborate with leadership to produce thought leadership pieces that highlight Formation Bio’s innovations in AI and drug development.
- Source additional internal and external researchers/writers to contribute sophisticated content, and lead editorial and production for that content.
- Plan impactful, creative bespoke events (often with corporate partners) catered to engage our target audiences.
- Source and collaborate with external vendors and/or agencies to execute events.
- Partner with internal teams to identify and seize opportunities for external visibility through media, events, and conferences.
- Build and maintain relationships with media outlets and industry influencers to ensure consistent, positive coverage.
- Work closely with external agencies (PR, media, creative, event planning etc.) to execute key brand initiatives effectively.
- Track KPIs related to brand awareness and content engagement, using insights to refine strategies.
- Ensure all branding initiatives contribute to measurable progress toward company goals.
- Manage budget carefully and proactively, and resourcefully leverage AI and other technologies to optimize your resources and output.
Preferred Qualifications
- Exceptional communication and storytelling skills, with a talent for translating complex topics into engaging narratives.
- Creative instinct and willingness to do things differently.
- Strategic thinker who excels in a fast-paced, high-growth environment.
- A proactive, collaborative mindset that aligns with Formation Bio’s values.
- Track record of incorporating AI into your workflows to improve the quality, creativity, and speed of your work.
