Sr. Manager – Digital investment

Sr. Manager – Digital investment

Requirements

• 4-5 years of experience in programmatic media buying and planning at a media agency.
• Advanced proficiency in media planning/buying via a programmatic trading platform like The Trade Desk, Basis or a similar DSP partner.
• Granular expertise of integrated channel strategies and concepts.
• Concrete understanding of the impact programmatic has on other media channels & vice-versa.
• In depth experience with all programmatic media partner types (Audience data, fraud, creative extensions, measurement, etc.).
• Deep understanding of broad business strategy including acquisition and direct response.
• Capacity to manage complex projects that require multiple team members working cooperatively.

Responsibilities

• Developing robust programmatic media strategies and making sure media plans and campaign architectures ladder back up to finalized strategy.
• Collaborating with other channel-owners & integrated media planning team to develop holistic recommendation & presentation to meet client’s goals.
• Liaison recommendations and programmatic expertise with client and integrated media planning teams.
• Developing & maintaining relationships with best in class data-providers and measurement partners.
• Develops team members from a holistic media and programmatic perspective when it comes to buying, planning, strategy & process.
• Create & implement marketing science concepts to denote success.
• Researches and stays up-to-date on technology and trends surrounding programmatic media buying (DSPs, inventory & data sources, fraud protection, best practices, etc.).
• Perform other job functions, as required by their Supervisor.

Preferred Qualifications

No preferred qualifications provided.