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Sr. Manager – Content Programming – Content Promos
| Company | The Walt Disney Company |
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| Location | Glendale, CA, USA |
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| Salary | $124900 – $167500 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Minimum of 8 years in content programming, curation, audience development, and/or streaming television.
- Minimum of 2 years of experience leading and managing a team effectively.
- Proven track record of successfully growing diverse audiences across various platforms.
- Track record of creating curating experiences that drive user engagement, retention, and growth.
- Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.
- Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.
- Strong communication skills with experience presenting to large groups.
- Outstanding attention to detail and commitment to follow-through.
- Quick learner with strong critical thinking, analytical, and problem-solving abilities.
- Enthusiastic about working in a fast-paced, constantly changing environment.
- Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.
- Proven track record of effectively collaborating with teams across a global organization to achieve common goals.
- Passionate about TV, movies, pop culture, sports, and news.
Responsibilities
- Oversee, develop, and manage the team responsible for Content Promotions across Hulu and Disney+, ensuring they effectively meet the needs of our viewers and align with business goals.
- Manage the editorial campaign calendar and programming strategies to identify optimization opportunities and drive meaningful growth and engagement across the platforms.
- Collaborate with insights, data, and analytics teams to design experiments, collect data, and measure campaign effectiveness.
- Contribute to title campaign ideation, planning, tracking, and communication across teams and the broader organization, focusing on leveraging video promotions to expand audiences.
- Guide title prioritization and targeting strategies while effectively managing a high volume of concurrent priorities.
- Maintain comprehensive documentation of team processes, workflows, strategies, and performance results.
- Be available to cover evening and weekend programming events as needed.
- Collaborate with leaders from the Hulu and Disney+ Content Programming teams worldwide to shape the overall DTC programming strategy.
Preferred Qualifications
- Previous experience in the streaming/SVOD.
- Global Content Programming leadership experience.
