Sr. Manager – Consumer Insights – Kraft Enhancers & Primal Kitchen
| Company | Kraft Heinz |
|---|---|
| Location | Chicago, IL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- extensive experience in a strategic insights/consumer research role within CPG
- proficient in various market research techniques, including both qualitative and quantitative methods
- worked with both primary and secondary data sources
- knowledgeable of syndicated research tools (e.g. Nielsen, Circana, etc.) as well as agile research tools, methodologies, and applications
- strong understanding of marketing processes, business strategy, and brand renovation
- strong storytelling skills and ability to influence all levels of an organization
Responsibilities
- Leading critical initiatives based on business goals, including consumer de-averaging, strategic brand renovations, point of difference, portfolio strategy, etc. by developing and executing comprehensive research plans
- Guiding the strategic direction and positioning of renovation and value-engineering initiatives by delivering clear consumer insights, strategic guardrails/action-standards for success, etc.
- Leading yearly strategic grounding analyses for supporting categories—Spoonables (Mayo), Salad Dressing, and BBQ—in preparation for situational assessment/brand plans
- Conducting bi-annual brand health assessments for the Kraft Enhancers portfolio and Primal Kitchen
- Developing research best practices for the organization
- Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights
Preferred Qualifications
-
No preferred qualifications provided.