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Sr Manager – Campaign & Lifecycle Marketing – Wealth

Sr Manager – Campaign & Lifecycle Marketing – Wealth

CompanyTIAA
LocationFrisco, TX, USA
Salary$99900 – $150000
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • 3+ years marketing and project management experience

Responsibilities

  • Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
  • Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
  • Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
  • Assists with campaign execution in partnership with functional marketing team members.
  • Understands departmental measurements and KPIs based on overall business goals.
  • Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Preferred Qualifications

  • 5+ years marketing campaign and project management experience
  • University degree
  • Previous experience w/ Workfront and Workfront processes
  • Previous experience in financial services
  • Previous experience in wealth marketing