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Sr Manager – Campaign & Lifecycle Marketing – Wealth
Company | TIAA |
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Location | Frisco, TX, USA |
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Salary | $99900 – $150000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- 3+ years marketing and project management experience
Responsibilities
- Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
- Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
- Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
- Assists with campaign execution in partnership with functional marketing team members.
- Understands departmental measurements and KPIs based on overall business goals.
- Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
Preferred Qualifications
- 5+ years marketing campaign and project management experience
- University degree
- Previous experience w/ Workfront and Workfront processes
- Previous experience in financial services
- Previous experience in wealth marketing