Sr. Field Marketing Manager – Public Sector
| Company | Recorded Future |
|---|---|
| Location | Washington, DC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Minimum of 7 years’ marketing experience with a focus on field marketing initiatives for federal government organizations; experience in the cybersecurity industry is a plus.
- Demonstrated expertise in demand generation, multi-channel marketing, and inbound marketing strategy/execution specifically for Federal programs
- Proven ability to build strong relationships with sales teams and drive awareness and sales through strategic marketing programs.
- Exceptional project management skills and the ability to align tactical plans with overarching business strategies.
- Proficiency with key marketing and sales tools (including CRM and marketing automation platforms).
- Familiarity with federal procurement processes and compliance requirements.
- Willingness and ability to travel 25%-30% of the time.
Responsibilities
- Integrate with the federal government sales, channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth.
- Proactively engage with the federal sales teams to coordinate, communicate, and optimize the impact of marketing activities.
- Work with the marketing team to develop and execute integrated campaigns across digital, social media, paid ads, product marketing, and other channels to effectively reach and engage the federal market.
- Plan, execute, and manage live field and partner events as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to drive engagement and response rates.
- Develop and implement a targeted account strategy to support account-based selling.
- Collaborate with the marketing team to create promotional materials, assets, and signage for field marketing initiatives.
- Track, measure, and report on the effectiveness of marketing programs and campaign ROI, providing recommendations for optimization.
- Manage budgets and expenses in an organized manner to maximize marketing impact.
- Communicate and educate the sales team on new and planned marketing activities across global, regional, and local programs.
Preferred Qualifications
- Experience in the cybersecurity industry is a plus.