Sr. Field Marketing Manager – Finserv
| Company | Proofpoint |
|---|---|
| Location | Boston, MA, USA, Philadelphia, PA, USA, New York, NY, USA |
| Salary | $98700 – $207680 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Minimum of 5 years of experience in a high-tech, B2B, sales-facing marketing role
- Passion for field marketing and partnering with sales to generate pipeline and drive business growth
- Proven success in managing integrated marketing campaigns and programs to generate new business, drive cross-sell and upsell opportunities, and accelerate sales cycles
- Demonstrated leadership, innovation, and creativity, with a natural ability to think outside the box
- Excellent strategic thinking skills with the ability to make data-driven decisions
- Strong initiative, sense of urgency, ability to multi-task, excellent organizational and project management skills, and a ‘can-do’ attitude
- Excellent interpersonal, presentation, and communication skills (both verbal and written)
- Willingness to travel up to 30% of the time
Responsibilities
- Develop the integrated field and channel marketing plan for the U.S. Northeast region and the Financial Services vertical on a national level to drive pipeline growth and customer loyalty.
- Plan, manage, execute, and measure the quarterly regional marketing plan to support the sales team in exceeding pipeline and revenue goals.
- Ensure strong communication with key stakeholders by creating high levels of awareness, excitement, and adoption of marketing programs and resources.
- Exceed key quarterly metrics goals and track program results, measuring success and reporting on key performance indicators.
- Manage and execute multi-faceted event programs, including in-person and virtual seminars, webinars, executive conferences and roundtables, industry events, and networking functions, while developing comprehensive pre- and post-event strategies.
- Provide on-site support for marketing programs execution.
- Identify and manage relevant industry associations and ensure an appropriate level of engagement.
- Integrate technology partner co-marketing programs into the regional marketing plans.
- Track lead flow to ensure appropriate sales channels follow up with event attendees and campaign responders in a timely manner.
- Establish and proactively manage the field marketing budget, ensuring effective and efficient spending tracking.
- Align with Sales VPs and Regional Directors to understand regional market trends in the Northeast and vertical market trends in the Financial Services sector, which is supported nationally. Tailor marketing programs to support quota attainment goals.
Preferred Qualifications
- Experience with Salesforce.com and Marketo is a plus