Sr. E-Commerce Marketing Manager
| Company | Cricut |
|---|---|
| Location | South Jordan, UT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s degree in business, marketing, graphic design, or related fields
- 10+ years of experience in digital marketing
- 6-8+ years of experience with Amazon Vendor Central or Seller Central
- 6-8+ years of experience with Amazon Advertising or similar e-commerce advertising platforms
- Extensive experience managing 1P (first-party) retail partnerships (e.g., Amazon Vendor Central), with a strong understanding of forecasting, pricing, supply chain logistics, and retail media performance; 3P (third-party) marketplace experience is a plus.
- Experience in display and video advertising, including hands-on experience with Amazon DSP and/or OTT (over-the-top) advertising across connected TV and streaming platforms.
- Photoshop/ image design experience strongly preferred
- Experience partnering with cross functional teams from sales & operations to product & brand marketing
- Previous experience or willingness to learn content management platforms (salsify)
- Passion for the customer – willing to go above and beyond to understand the consumer, and provide the best-in-class shopping experience
- Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
Responsibilities
- Lead North America marketing strategy development and tactics
- Manage DSP marketing agency budget and strategy
- Collaborate and present to Executive Team on marketing strategy
- Facilitate marketplace strategies on Amazon, Walmart and all marketplaces
- Product page setup and management for Amazon
- Own paid media strategy (On & Off-Platform) for Amazon. This includes campaign setup, optimizations, and reporting. This also includes partnering with each channel’s advertising teams for unique opportunities.
- Structure and own marketing plans that align with each channel’s sales growth goals
- Creation and management of brand store content
- Creation of custom carousel images, enhanced content (Basic and Premium A+), and other digital assets
- Experiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing, Email Campaigns, Brand Posts, etc.)
- Owning and launching media strategies for up-and-coming e-commerce platforms
- Partnering closely with internal teams to manage the catalog lifecycle, lead successful product launches, and ensure Cricut’s image is harmonized across all e-commerce platforms
Preferred Qualifications
- Photoshop/ image design experience strongly preferred
- 3P (third-party) marketplace experience is a plus
- Previous experience or willingness to learn content management platforms (salsify)