Posted in

Sr Director of Loyalty Programs

Sr Director of Loyalty Programs

CompanyPax8
LocationUnited States
Salary$131000 – $164000
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • 6+ years of experience leading customer or partner loyalty/rewards programs in B2B or B2C environments, with a strong record of strategic ownership and demonstrable business impact.
  • 3+ years in a senior leadership role, with proven success leading cross-functional initiatives and influencing executive-level stakeholders.
  • Deep expertise in designing and scaling engagement programs—including tiering, points systems, gamification, or lifecycle-based loyalty strategies.
  • Strong command of data-driven engagement techniques, including segmentation, behavioral targeting, personalization, and journey mapping.
  • Proven experience working in or supporting indirect channel ecosystems, with an understanding of MSP, VAR, and distributor partner dynamics.
  • Familiarity with Agile/Scrum methodologies in a software development setting; comfortable using tools such as Jira, Trello, Rally, or equivalents.
  • Hands-on experience with AI-driven tools to enhance operational efficiency and accelerate program delivery.
  • Exceptional project management capabilities, with a track record of managing complex, multi-stakeholder initiatives across global or matrixed organizations.
  • Strong analytical and conceptual thinking skills, with a high level of precision, attention to detail, and structured problem-solving ability.
  • Excellent written and verbal communication, including the ability to clearly document, present, and explain complex topics to diverse audiences.
  • Highly effective storyteller and communicator, comfortable presenting to senior leadership and aligning teams around a shared vision.
  • Proficient in tools such as Salesforce, BI platforms, Jira/Confluence, Miro, and ServiceNow (or comparable platforms).

Responsibilities

  • Own and evolve the Voyager Alliance program strategy, roadmap, and execution—ensuring alignment with Pax8’s partner experience and global business objectives and driving business outcomes.
  • Lead the design and implementation of a points-based Rewards Program, tailored to drive program member growth, partner purchases, and sustained engagement.
  • Leverage data and tools to develop personalized partner journeys and experiences based on personas, profiles, and performance.
  • Collaborate cross-functionally with Product and Engineering, Marketing, Sales, and regional teams across EMEA, APAC, and North America to launch new value offers and optimize partner engagement.
  • Establish clear KPIs, ROI models, and a robust data strategy to measure program success and partner satisfaction.
  • Partner with cross-functional stakeholders to design and deliver high-impact promotions, campaigns, and co-branded offers that drive mutual growth.
  • Maintain a deep understanding of the evolving needs of partners in the indirect channel and advocate for program innovation to meet those needs.
  • Embrace an agile, product-oriented mindset, iterating regularly to release new incentives, enhancements, and loyalty experiences.
  • Support rollout and adoption efforts across geographies, ensuring strong field alignment and operational readiness.

Preferred Qualifications

  • Experience building loyalty or engagement programs specifically for B2B SaaS or channel ecosystems.
  • Background in marketing, customer experience, product management, or partner programs.
  • Familiarity with global compliance considerations and co-op/MDF programs.