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Sr Director of Loyalty Programs
Company | Pax8 |
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Location | United States |
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Salary | $131000 – $164000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- 6+ years of experience leading customer or partner loyalty/rewards programs in B2B or B2C environments, with a strong record of strategic ownership and demonstrable business impact.
- 3+ years in a senior leadership role, with proven success leading cross-functional initiatives and influencing executive-level stakeholders.
- Deep expertise in designing and scaling engagement programs—including tiering, points systems, gamification, or lifecycle-based loyalty strategies.
- Strong command of data-driven engagement techniques, including segmentation, behavioral targeting, personalization, and journey mapping.
- Proven experience working in or supporting indirect channel ecosystems, with an understanding of MSP, VAR, and distributor partner dynamics.
- Familiarity with Agile/Scrum methodologies in a software development setting; comfortable using tools such as Jira, Trello, Rally, or equivalents.
- Hands-on experience with AI-driven tools to enhance operational efficiency and accelerate program delivery.
- Exceptional project management capabilities, with a track record of managing complex, multi-stakeholder initiatives across global or matrixed organizations.
- Strong analytical and conceptual thinking skills, with a high level of precision, attention to detail, and structured problem-solving ability.
- Excellent written and verbal communication, including the ability to clearly document, present, and explain complex topics to diverse audiences.
- Highly effective storyteller and communicator, comfortable presenting to senior leadership and aligning teams around a shared vision.
- Proficient in tools such as Salesforce, BI platforms, Jira/Confluence, Miro, and ServiceNow (or comparable platforms).
Responsibilities
- Own and evolve the Voyager Alliance program strategy, roadmap, and execution—ensuring alignment with Pax8’s partner experience and global business objectives and driving business outcomes.
- Lead the design and implementation of a points-based Rewards Program, tailored to drive program member growth, partner purchases, and sustained engagement.
- Leverage data and tools to develop personalized partner journeys and experiences based on personas, profiles, and performance.
- Collaborate cross-functionally with Product and Engineering, Marketing, Sales, and regional teams across EMEA, APAC, and North America to launch new value offers and optimize partner engagement.
- Establish clear KPIs, ROI models, and a robust data strategy to measure program success and partner satisfaction.
- Partner with cross-functional stakeholders to design and deliver high-impact promotions, campaigns, and co-branded offers that drive mutual growth.
- Maintain a deep understanding of the evolving needs of partners in the indirect channel and advocate for program innovation to meet those needs.
- Embrace an agile, product-oriented mindset, iterating regularly to release new incentives, enhancements, and loyalty experiences.
- Support rollout and adoption efforts across geographies, ensuring strong field alignment and operational readiness.
Preferred Qualifications
- Experience building loyalty or engagement programs specifically for B2B SaaS or channel ecosystems.
- Background in marketing, customer experience, product management, or partner programs.
- Familiarity with global compliance considerations and co-op/MDF programs.