Sr. Director Growth Marketing

Sr. Director Growth Marketing

Requirements

• Bachelor’s degree in Marketing, Data Science, Psychology, Economics, or a related field
• 5+ years of P&L ownership of $500M+ revenue brands
• Experience owning and managing decision making for 8-9 figure marketing budgets
• 10+ years of experience in performance marketing, with experience in the apparel or fashion industry; wholesale experience a plus
• 5+ years of experience in brand marketing or brand management
• 5+ years of experience in retail / foot-traffic or local marketing
• Proven track record of leading and managing 15+ person marketing teams
• Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions
• Proficiency in marketing automation tools, analytics platforms, and performance marketing platforms
• Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates

Responsibilities

• Develop and execute comprehensive growth strategies to drive customer acquisition, engagement, and retention
• Coordinate brand positioning and ensure consistent messaging across all marketing channels
• Conduct thorough market research to identify trends, opportunities, and competitive landscape
• Work closely with product, merchandising, planning, sales, DTC teams to align marketing strategies with business objectives
• Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration
• Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI
• Oversee all paid and organic media strategy, inclusive of paid brand and direct response channels and owned social and retail channels

Preferred Qualifications

No preferred qualifications provided.