Sr Director Digital and Patient Marketing

Sr Director Digital and Patient Marketing

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred
• Minimum of 15 years of relevant experience with 10+ years of managerial experience
• Strong knowledge of digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and analytics
• Experience in driving digital transformation and implementing innovative digital marketing solutions
• Ability to communicate with senior executive leadership regarding matters of strategic importance to the organization
• Ability to influence across functions and businesses to negotiate and gain cooperation on divergent objectives
• Strong strategic thinking, leadership, and communication skills. Proven record of driving business growth and innovation.
• Analytical thinker who can create innovative approaches to the market
• People leadership skills to develop, motivate, and retain talent during a time of significant organizational change
• A proven record of driving business growth globally, through exceptional leadership, performance accountability, culture, and execution
• Strong business acumen and business planning analysis – strategic planning, financial analysis, marketing planning. Ability to communicate business vision and align the organization to it.
• Effectively communicates both written and verbal at all levels in an organization, externally and with diverse groups. Position requires excellent poise and confidence when interacting with physicians, patients, sales, across organizational functions and senior leadership. Ability to summarize complex information in a clear and concise manner.
• Proven ability to operate in a matrix environment and work effectively with sales & marketing management as well as other functions including, regulatory, clinical, quality, reimbursement, research and development, manufacturing, finance, human resources, information technology and legal
• Proven record to work independently, while achieving aggressive personal and geographic objectives. Highly motivated, “can do” attitude with strong influence management skills
• Exceptionally customer-focus; develops strong working relationships and networks across specialties and geographies
• Proven history of good judgment. Demonstrated integrity and respect of peers and broader team
• Must embody the Medtronic Leadership Expectations
• Global travel – position is expected to travel extensively and attend all major customer/scientific venues (estimated ~up to 25%)

Responsibilities

• Build a comprehensive digital marketing strategy for NM that increases our digital presence, engages our customers and patients in innovative ways while driving business outcomes
• Enhance patient engagement through personalized digital experiences and targeted marketing efforts that drive loyalty
• Utilize data-driven insights to assess markets, inform strategic decisions, identify market opportunities, optimize marketing efforts, and measure the effectiveness of digital marketing campaigns
• Partner closely with peers and executives to integrate digital marketing initiatives within overall business strategies
• Champion the adoption of digital tools and technologies to enhance marketing effectiveness and efficiency across NM while ensuring a seamless customer experience across all touchpoints
• Lead the creation and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, and direct to patient advertising
• Collaborate with internal teams and external partners to produce high-quality digital content
• Build, mentor, and lead a high-performing global team, fostering a culture of innovation and excellence
• Identify and implement innovative digital marketing solutions to stay ahead of industry trends and drive competitive advantage
• Possess management authority to make significant business and strategic decisions including control of planning, staffing, budgeting, managing expense priorities, and approving changes to methods and practices
• Establish key performance indicators and regularly reports on the performance of digital marketing initiatives; optimizes campaigns based on insights to maximize ROI

Preferred Qualifications

• Experience within the medical device or healthcare industry