Sr. Director – Brand Enablement – Athleta

Sr. Director – Brand Enablement – Athleta

Requirements

• 12+ years of digital product management experience, with at least 5 years in senior leadership roles.
• Proven track record of leading large-scale digital product organizations across multiple business units or brands.
• Strong understanding of modern product development methodologies and digital transformation.
• Experience in portfolio management and resource optimization across distributed teams.
• Excellence in stakeholder management and executive communication.
• Deep understanding of digital product metrics and performance measurement.

Responsibilities

• Create and maintain a unified digital product strategy that maximizes brand business value while optimizing dedicated resource utilization in concert with shared digital capabilities.
• Serve as the primary strategic partner to brand leadership, translating business priorities into focused digital initiatives while simplifying the current complex web of team interactions.
• Champion and drive measurable business outcomes for the brand by ensuring digital product investments directly support revenue growth, customer experience improvements, and operational efficiency goals.
• Lead strategic planning and prioritization processes across teams, balancing brand-specific needs with enterprise-wide objectives.
• Oversee governance, prioritization, and resource allocation to maximize impact across the portfolio.
• Establish and monitor key performance metrics across the digital product portfolio, ensuring transparency and accountability in product delivery.
• Partner with brand leadership to translate business strategies into actionable digital product roadmaps while maintaining consistency in delivery approaches.
• Act as a servant leader to the brand and GTS, enabling key brand and Digital Product leaders to remain focused on delivering outcomes.
• Build and maintain strong relationships with brand stakeholders, technology leaders, and product teams to drive collaboration and remove barriers to delivery.
• Establish a streamlined engagement model between the brand and GTS digital product teams, reducing coordination overhead.
• Facilitate cross-functional conversations focused on key accomplishments, risks, and roadblocks while encouraging leadership debate on solutions.
• Drive operational excellence across GTS digital product teams through standardized frameworks and shared best practices, reducing redundant processes and accelerating delivery.
• Engage with technical architecture, digital strategy, and enterprise risk teams to ensure solutions meet company standards.

Preferred Qualifications

No preferred qualifications provided.