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Sr Dir – Product Marketing – Core Platform – App Dev & Security
| Company | ServiceNow |
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| Location | Santa Clara, CA, USA |
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| Salary | $225000 – $405000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
- 12+ years experience in product marketing/management/sales engineering
- 7+ years of experience in enterprise software platforms, knowledge of AI a plus
- Experience managing, growing and mentoring teams through compassionate leadership
- Expert and strategic storyteller who can craft simple and memorable narratives
- Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations.
- Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results.
- Very strong written and oral communication skills
- Up to 10% travel to support sales efforts and industry events.
Responsibilities
- Develop a compelling narrative and value proposition for ServiceNow’s Core Platform, Application Development and Security products and solutions.
- Monitor messaging performance and identify opportunities for improvement.
- Align with the Platform Product Management team to drive product positioning for existing products and new launches.
- Partner with our Community team to drive excitement and awareness of our major quarterly releases.
- Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand.
- Partner with marketing teams to build high quality collateral (website, customer stories, demos, print, videos, etc.) that reflect the product positioning and showcases the vision and value proposition of our platform.
- Manage our Core Platform & App Dev portfolio at key marketing events with content, speaker and messaging support.
- Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market, including Gartner and Forrester engagements.
- Communicate effectively and often to ensure all stakeholders are aligned.
- Mentor and grow a team of top product marketing talent.
- Be the go-to evangelist to speak to the power of ServiceNow’s Core Platform, Application Development and Security differentiation at our events and to the press.
Preferred Qualifications
No preferred qualifications provided.
