Sr. CRM & Lifecycle Marketing Manager

Company	Xsolla
Location	Los Angeles, CA, USA
Salary	$100000 – $120000
Type	Full-Time
Degrees	Bachelor’s
Experience Level	Senior

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience developing and deploying CRM programs across multiple owned channels, either in-house or at an agency.
1–3+ years direct experience with Salesforce Pardot and Marketing Cloud.
Meticulous documentation and mapping skills to help manage complex automations.
Understanding of marketing channel purposes and how they interact to move the customer toward a particular action.
Thorough knowledge of email marketing best practices, audience segmentation, and deliverability methods.
Working knowledge/understanding of email template design trends and best practices.
Strong project management abilities; capable of proactively managing multiple projects simultaneously.
Ability to work both independently and collaboratively as part of a team—online, in-person, locally, and globally.
Creative problem-solving skills with a focus on execution efficiency while balancing long-term strategic thinking.
Ability to work with minimal supervision while achieving a high degree of accuracy and meeting deadlines.
Flexibility, transparency, and ownership over responsibilities.
Proven track record of managing multiple priorities while maintaining a professional image.
Excellent verbal and written communication skills.
Strong performance on cross-functional project teams and with external vendors.

Responsibilities

Act as the strategic owner of CRM across the customer lifecycle to drive engagement, retention, and acquisition.
Execute and champion personalized, automated, and data-driven communications through email and other CRM channels.
Develop and optimize trigger/model-based journeys and lifecycle flows.
Identify and address gaps in the customer journey, driving movement through the marketing funnel.
Lead CRM segmentation strategies and ensure message personalization across personas and lifecycle stages.
Collaborate with Business Development teams to assist with campaign messaging and nurturing unresponsive leads.
Align CRM campaigns with customer acquisition and demand generation strategies to drive qualified leads.
Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance.
Establish and manage a formal testing strategy across audiences and channels to continuously optimize performance and insights.
Partner with creative and copy teams to optimize email content and design for efficiency and performance.
Manage and scale multiple work streams to ensure timely delivery of all campaigns.
Stay current on competitive email and CRM trends and apply insights to guide our email/CRM roadmap.
Track and share regular reports on campaigns to measure effectiveness and optimize future initiatives.
Manage relationships with external agencies and vendors.
Collaborate across marketing, product, business development, and customer success teams to drive lifecycle outcomes.
Maintain a customer- and product-centric mindset to increase retention, deepen engagement, and enhance customer experience.
Balance creative storytelling with technical and analytical rigor to bring ideas to life through CRM campaigns.

Preferred Qualifications

Experience with additional CRM tools and marketing automation platforms (e.g., HubSpot, Marketo, Braze)
Industry experience in fintech, SaaS, video games, or technology.
Demonstrated experience or interest in the video game industry and a basic understanding of end-to-end product cycles and business needs.
Experience working with an entrepreneurial organization.
Ability to grasp new concepts quickly.
Salesforce Administrator Certification.
Robust network of game developers and publishers.