Sr. Content Marketing Manager

Sr. Content Marketing Manager

Requirements

• 7+ years of experience in content management/strategy, ideally in B2B technology or SaaS
• Bachelor’s degree in marketing, communications, or related field
• Deep understanding of B2B marketing strategies, with an emphasis on technical audiences (developers, devops, architects, ITDMs)
• Proficient in content SEO and analytics tools (Google Analytics, SEMrush, etc.)
• Strong writing and editing skills; experience crafting content for email, paid ads, social, and events
• Experience leveraging AI tools for content creation
• Always-learning mindset with curiosity and eagerness to understand our technology and its ever-evolving benefits
• Ability to work cross-functionally with marketing, sales, and product teams
• Deadline driven and results-oriented

Responsibilities

• Develop and execute a comprehensive content strategy, aligned to business goals, driving engagement, lead generation, and conversion.
• Collaborate with product, sales, and marketing teams to create content that drives pipeline growth, while supporting both the developer and buyer journeys across the full lifecycle.
• Perform audits to assess content quality, market relevance, and identify gaps across target personas and stages of the sales funnel.
• Build a comprehensive calendar and roadmap to ensure the timely, strategic, and impactful delivery of content across all channels.
• Lead brainstorming sessions to craft engaging topics, ensuring cohesive messaging across various formats, such as SEO content, webcasts, whitepapers, case studies, analyst reports, blogs, etc.
• Create intuitive self-serve content hubs to seamlessly guide prospects through their buying journey.
• Develop comprehensive content briefs aligned to strategic objectives and ensure timely delivery of assets.
• Partner closely with Product Marketing, Integrated Campaigns, Design, Digital and external collaborators to create compelling content and promotional copy.
• Uphold brand consistency across all platforms and channels, ensuring adherence to messaging, voice, and branding guidelines.
• Efficiently manage and optimize the content library to ensure seamless organization, easy accessibility, and scalable growth.
• Collaborate with the SEO team to uncover opportunities for content creation or updates. Work collaboratively to ensure content is optimized for SEO and structured for generative AI discovery.
• Work with external partners, including agencies and freelancers, to expand and enhance content production capabilities.
• Utilize AI-powered tools to create draft content, customize messaging for specific personas or industries, and accelerate the localization process.
• Serve as the SME in AI-assisted content creation, spearhead the exploration of new use cases, and develop documentation of best practices.
• Utilize cutting-edge technology to enhance this function and enable scalable one-to-many interactions, while also empowering our sellers to unlock its full potential.
• Track content performance across all channels and analyze key metrics to guide strategic adjustments and drive improvements.
• Leverage data to test, refine, and perfect short-form copy, driving both engagement and conversions.

Preferred Qualifications

No preferred qualifications provided.