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Sr Business Analysis Manager – Media Analytics & Attribution
| Company | T-Mobile |
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| Location | Bellevue, WA, USA |
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| Salary | $96700 – $174400 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Engineering, Information Systems); Master’s preferred.
- 7+ years of experience in analytics, marketing/media measurement, or business intelligence.
- Advanced proficiency in SQL and Python, with a strong background in data automation and modeling.
- Expertise in data visualization and dashboarding (e.g., Tableau, Power BI).
- Proven ability to distill complex data into clear, actionable business insights.
- Outstanding communication and storytelling skills with experience influencing senior collaborators.
- Demonstrated success running multiple priorities in a fast-paced, collaborative environment.
- Strong interpersonal skills and the ability to build relationships across cross-functional teams.
- Passion for media analytics, continuous improvement, and data-driven decision-making.
Responsibilities
- Lead sophisticated analytical initiatives to evaluate and optimize media performance across channels, uncovering insights that advise campaign strategy, investment efficiency, and business impact.
- Act as a trusted analytics advisor to key business partners, collaborating to define goals, interpret performance, and refine measurement approaches.
- Build and run robust reporting frameworks and interactive dashboards (e.g., Tableau, Power BI) to deliver accurate, insight-driven performance views.
- Integrate data from AdTech platforms, internal systems, and third-party sources to provide a cohesive view of media impact.
- Develop forecasting and performance evaluation tools, enabling proactive planning and scenario modeling for marketing campaigns.
- Partner with collaborators to define success metrics, build dashboards and reporting environments (e.g., Tableau, Power BI), and support strategic decisions with data-driven insights.
- Define and maintain standardized taxonomies, KPIs, and benchmarks for consistent, scalable measurement across the organization.
- Deliver compelling, executive-ready presentations that translate sophisticated analysis into strategic narratives that influence senior decision-makers.
- Respond to changes in business needs, proactively adjusting reporting and insights to support evolving objectives.
- Champion innovation in measurement strategy by staying informed on media trends, tools, and emerging methodologies.
Preferred Qualifications
- Familiarity with paid media channels and AdTech platforms.
