Sr. Associate Marketing Specialist

Sr. Associate Marketing Specialist

Requirements

• 2–4 years of experience in business-to-business marketing, preferably in pharmacy or another area of healthcare.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks and deadlines with attention to detail.
• Comfortable working with data to support marketing decisions.
• Collaborative mindset and willingness to work in teams.
• Degree in Marketing, Business or equivalent required.

Responsibilities

• Assist in gathering and analyzing market, customer, and competitive insights to inform marketing strategies.
• Collaborate with product and sales teams to establish a market POV to inform marketing strategies and effectiveness.
• Contribute to the coordination of marketing activities aligned with commercial goals.
• Collaborate with product and sales teams to support segment growth initiatives.
• Support go-to-market (GTM) activities in collaboration with product management.
• Participate in planning sessions and help track progress against marketing objectives.
• Support the development of product positioning and messaging based on voice of the customer (VOC) and market trends.
• Help maintain accurate product positioning and messaging documentation.
• Contribute to the creation of sales tools and resources.
• Assist in the development of marketing materials and demand generation campaigns.
• Support the development of content for internal and external use.

Preferred Qualifications

• Strong project management skills and ability to work in a highly matrixed environment.
• Ability to interpret data for proof point generation and product positioning.
• Intellectual curiosity and problem-solving.