Sr. Associate – Field Marketing – Business Cards & Payments
| Company | Capital One |
|---|---|
| Location | McLean, VA, USA, Richmond, VA, USA |
| Salary | $86000 – $107900 |
| Type | Full-Time |
| Degrees | Master’s |
| Experience Level | Mid Level |
Requirements
- High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
- Ability to self-direct and task switch between strategic and tactical initiatives regularly
- Succinct, focused written and verbal communication skills
- Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
- Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
- Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.
- Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
- Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.
Responsibilities
- Develop multi-channel, go-to-market strategies and creative campaigns for our field sales team that tell consistent and compelling stories about our broad suite of Capital One Business products.
- Partner closely with the Field to deliver against a strategic roadmap aimed to grow our field marketing program to empower the sales teams to both drive new customer acquisition and current customer retention.
- Lead end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life.
- Analyze creative performance results, marketplace trends, and customer insights to advance marketing strategies and optimize creatives.
- Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and the sales team to the organization.
- Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.
Preferred Qualifications
- Masters Degree in Marketing, Business or Communications
- 3+ years of Marketing experience
- Experience in a sales environment building collateral and material in support of a large national sales team
- Experience with platforms such as SalesForce and Workfront