Sr. Associate – Conversion Rate Optimization – Cro – Manager
| Company | Santander |
|---|---|
| Location | Boston, MA, USA, New York, NY, USA |
| Salary | $97500 – $160000 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field.
- Marketing experience or related field, 7+ years
- Strong knowledge of web analytics and performance monitoring tools such as Google Analytics, QuickSight, and Lighthouse to understand key opportunities for improving click rate conversion and increasing click rate by qualified audience.
Responsibilities
- Leads the development and implementation of a comprehensive results-driven CRO roadmap based on business objectives and digital transformation strategy.
- Builds and manages thorough content plan for development and in-market testing on website to support key business needs.
- Works closely with internal and external partners to strengthen end-to-end user journey in support of integrated marketing plans.
- Manages projects, timelines, deliverables, and reporting for all CRO initiatives on our public website platforms.
- Manages overall assessment of insights from web analytics and marketing performance results with internal Analytics partners.
Preferred Qualifications
- Master’s Degree in Integrated Marketing, Marketing Analytics, Communications, Business Administration or equivalent field.
- Financial Services/Banking Industry experience, 3+ years