Sr. Analyst – Cross Channel Marketing

Sr. Analyst – Cross Channel Marketing

Requirements

• Bachelor’s degree in Marketing, Business Analytics, or related fields.
• 3+ years of experience in a performance marketing role.
• Strong analytical skills with experience using tools such as SQL and Looker.
• Experience developing roadmaps and informing marketing strategies.
• Highly organized with the ability to manage multiple projects simultaneously.
• Strong verbal and written communication skills, with an ability to tailor updates to the appropriate audience (senior stakeholders, peers, analysts, etc.).
• An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action.

Responsibilities

• Own the marketing performance narrative in all formal and informal touchpoints.
• Execute deep-dive investigations that span across channels (in partnership with marketing channel teams) to deliver actionable insights to department leadership.
• Own all formal reporting.
• Serve as strategic thought partner to marketing channel teams.
• Hold individual channels accountable for test rigor and business results.
• Draw connections across channel roadmaps (e.g., between prospecting & email) to improve overall customer experience to amplify channel-specific performance.
• Promote a balanced focus on operational excellence.
• Drive the ad spend forecasting process with the channel leads to ladder up into the broader quarterly P&L process, in partnership with Brand Finance.
• Lead the monitoring and management of performance metrics against the forecast.
• Support investigation into cross-channel levers (e.g., personalization, targeting, retargeting) to improve customer growth / customer health.
• Serve as a project manager for complex multi-channel projects, ensuring scalability / sustainability of initiatives, knowledge-sharing and impactful results.

Preferred Qualifications

No preferred qualifications provided.