Specialist – Web Analytics & Tag Management
| Company | McKesson |
|---|---|
| Location | Dallas, TX, USA, Columbus, OH, USA, Atlanta, GA, USA |
| Salary | $63000 – $105000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior, Mid Level |
Requirements
- Knowledge of Google Analytics, Adobe Analytics or other web analytics tools.
- Proficient with Microsoft Excel along with knowledge of data modeling and statistical analysis methods.
- Knowledge of Google Tag Manager, Tealium or other tag management solutions along with an understanding of data layer principles.
- Demonstrated ability to contribute to multiple projects in parallel in a fast-paced, deadline-driven environment.
- Strong problem-solving and analytical skills with attention to detail and accuracy.
- Strong communication skills (both written and verbal) for conveying technical information to non-technical audiences.
- Ability to work independently and as part of a cross-functional team.
- Previous experience in analytics engineering or similar technical analytics roles.
- Proficiency with data visualization programs such as Looker Studio, PowerBI, or Tableau.
- Experience with generative AI platforms (Claude, ChatGPT, Google Gemini) and proficiency in prompt engineering.
Responsibilities
- Configure, manage, implement, and maintain Google Analytics accounts and properties for a number of enterprise websites.
- Configure Google Tag Manager (GTM) containers for deploying marketing and analytics tracking scripts.
- Collaborate with developers to build documentation for website data layer implementation to guide the capture and transmission of user data for analytics purposes.
- Partner with marketing, product, user interface, and web development teams to understand business needs and develop comprehensive measurement plans that define data and tracking requirements.
- Ensure data accuracy, consistency, and reliability through rigorous testing and validation processes.
- Deploy and manage user feedback tools and surveys to gather insights on website experience.
- Debug and resolve issues related to analytics implementation and data tracking to ensure accurate data collection.
- Analyze web analytics data to understand user behavior and provide reporting and insights.
- Perform monthly, quarterly, and annual reporting, as well as ad hoc analysis.
- Identify trends, patterns, and insights using statistical methods and data visualization tools.
- Effectively communicate data insights with all stakeholders, from marketers to tech teams.
- Align data collection strategies with business objectives.
- Collaborate with other analysts across the enterprise.
Preferred Qualifications
- Familiarity with server-side tagging.
- Proficiency in SQL for querying and manipulating data.
- Familiarity with A/B testing approaches.
- Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.
- Understanding of JavaScript, HTML, DOM manipulation, and web development frameworks for tag implementation.
- Experience working in B2B marketing environments.