Solution Product Marketer

Solution Product Marketer

Requirements

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Responsibilities

• Conduct thorough research to gain a deep understanding of Visa’s products and services and their value propositions, assisting the team in crafting compelling marketing narratives.
• Create compelling, high-quality sales pitches and presentations that effectively communicate Visa’s value propositions for our Value-Added Services.
• Design informative tear sheets that offer concise and relevant information about products and services.
• Collaborate on targeted, personalized marketing efforts to enhance client engagement through strategic ABM initiatives.
• Build robust marketing materials, including presentations, demos, and one-pagers, to support the sales team.
• Utilize strong writing and storytelling skills to develop engaging and informative marketing materials, including presentations, demos, and one-pagers.
• Work closely with product management, sales, and other teams to gather insights and ensure marketing materials align with product strategies and customer needs.
• Ensure accuracy and consistency in all marketing materials, maintaining high standards of quality and alignment with brand messaging.
• Participate in brainstorming sessions, contributing innovative ideas and approaches to enhance marketing strategies and collateral.
• Manage multiple projects simultaneously, ensuring timely delivery of marketing materials and adherence to deadlines.
• Life-long learner who continually stretches themselves to learn more and test their boundaries in risk, payments, and product knowledge. Comfortable with change and ambiguity, and willing to actively pursue answers or ask questions to understand more.
• Assist in planning GTM strategies for new product launches and feature enhancements with cross-functional teams to ensure successful rollouts.

Preferred Qualifications

• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Minimum 3 years of experience in B2B marketing or sales enablement, preferably in financial services, banking, or FinTech.
• Proven experience in creating effective sales pitches and sales materials.
• Exceptional writing skills with the ability to create compelling sales narratives.
• Strong business acumen and understanding of the industry ecosystem.
• Excellent presentation skills and attention to detail.
• Ability to work collaboratively across teams and manage multiple projects effectively.
• Driven and self-motivated, with a passion for understanding products and driving marketing success.
• Curious mindset, not afraid to ask questions and dig deeper to uncover insights.
• Ability to empathize with both sellers and buyers to create relevant and impactful marketing materials.