Social Media Specialist II

Social Media Specialist II

Requirements

• 3 – 5 years experience in social, influencers and / or in the pr space, ideally for another apparel brand or at an agency working in the apparel, active, or outdoor space
• Experience creating lo-fi video content for TikTok, IG Reels & Youtube Shorts, experience leveraging editing tools (Capcut, Canva, Premiere Pro, Photoshop, etc)
• Love and knowledge of all things social, a passion about keeping a pulse on trends and social conversations
• A passion for apparel, retail, and product marketing and a drive to become an expert on prAna consumer and brand

Responsibilities

• Support development of Social Calendar & scheduling social content for all relevant platforms including but not limited to – Instagram, Tiktok, Threads, LinkedIn
• Support influencer & social content from ideation & briefing through execution
• Create short form video content in-office or locally for Tiktok, IG, and YouTube Shorts
• Responsible for social community management – moderating comments, DMs, inquiries on social channels in brand voice, always responding in a timely manner, and escalating when appropriate
• Support Retail Team social briefing and communication
• Influencer / ambassador communication as needed
• Oversee product seeding efforts for events and partners including athletes, influencers, and community through order capture and placement
• Weekly and monthly social media performance monitoring, analyzing performance data and making recommendations for channel improvements
• Weekly social trend and competitor patterning, bringing relevant trends to incorporate in content
• Uploading influencer assets to internal Content Hub and communication across teams when assets are available
• Identify and present potential brand partners for social or community collaborations
• Assist with executing branded events and capturing social media coverage
• Support Social & Influencer invoicing & billing
• Responsible for scheduling social/influencer meetings, booking rooms, sharing agenda and posting of meeting notes
• Work closely with Dir. Of Marketing on monthly PR agency product priorities
• Support consumer, influencer, celebrity, editor event activations from ideation to execution
• Responsible for scheduling pr meetings, booking rooms, sharing agenda and post meeting notes
• Shareout of monthly external PR report
• Manage Seeding Box inventory, putting seeding boxes together as needed
• Manage PR & Influencer seeding inventory, tracking to monthly budget allocations
• Sample Kit packing & X-Coding Support as needed
• Support PR invoicing & billing

Preferred Qualifications

No preferred qualifications provided.