Social Media Specialist

Social Media Specialist

Requirements

• 2+ years of professional experience managing social media accounts in a multi-unit retail environment, preferably food and beverage, with demonstrated results.
• 4 year degree in communications, marketing, or business.
• Proven track record of creating social media content that increases audience, traffic, and conversation across multiple social media platforms (Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn, etc), using photography, videography, and copywriting.
• Proficient in Meta, Google Analytics, TikTok, and Sprout for tracking performance and generating insights; experienced in creating clear reports and presenting key takeaways to management and cross-functional teams.
• Experience in customer service or community management, with a strong track record of responding to customer comments and feedback in a timely and brand-appropriate manner.
• Creative, motivated, proactive, organized, and willing to roll up your sleeves to get it done.
• Up to 25% travel. Includes travel within your market and occasionally outside your market for new store openings. Must have access to transportation.

Responsibilities

• Create and manage a dynamic social media content calendar that brings our brand to life through timely, engaging, and on-brand storytelling across platforms, aligned with key campaigns, events, and store initiatives.
• Plan, create, and schedule engaging content (images, video, copy) for Instagram, TikTok, Facebook, and other relevant platforms.
• Manage and maintain the social media marketing calendar to align content with seasonal promotions, store events, product launches, and broader brand campaigns.
• Ensure content is timely, on-brand, and coordinated across all channels.
• Collaborate with cross-functional teams to gather inputs and update the calendar as priorities shift.
• Track key dates, holidays, and social media trends relevant to our audience.
• Showcase in-store experiences, new menu items, events, and behind-the-scenes stories from our team.
• Build anticipation and excitement for new store openings through sneak peeks, countdowns, community engagement, and behind-the-scenes content.
• Monitor and respond to comments, direct messages, mentions, and tags across all social platforms in a timely, friendly, and on-brand voice.
• Engage with customer posts, stories, and check-ins—especially those featuring our stores, drinks, or merch.
• Proactively join relevant local and industry conversations to increase visibility and foster relationships with coffee lovers and local influencers.
• Flag customer feedback, concerns, or service issues to the appropriate internal teams, coordinating with other departments as needed to ensure accurate, prompt, and thoughtful responses.
• Encourage user-generated content and re-share select posts to highlight our community.
• Maintain a consistent tone that reflects the heart of our brand.
• Identify and vet potential influencers and brand ambassadors who align with our values, aesthetic, and audience.
• Manage outreach, communications, and relationships with influencers across all stages—from initial contact to content collaboration and post-campaign follow-up.
• Coordinate product seeding, in-store visits, and exclusive experiences to support influencer content creation.
• Track influencer content performance, engagement, and ROI, and use insights to inform future collaborations.
• Ensure all influencer partnerships reflect brand voice, maintain authenticity, and adhere to guidelines.
• Monitor key metrics across platforms (engagement, reach, growth, traffic, conversions, etc.) to assess content and campaign performance.
• Create regular reports and dashboards to visualize performance trends and identify opportunities for optimization.
• Analyze audience behavior and content performance to refine strategy and improve future engagement.
• Share clear, actionable insights with marketing leadership and cross-functional teams to inform broader brand and retail initiatives.
• Conduct social listening to track brand sentiment, uncover emerging trends, and gain competitive insights across the coffee and lifestyle space.
• Stay current on platform analytics tools and evolving KPIs to ensure accurate, up-to-date measurement.

Preferred Qualifications

No preferred qualifications provided.