Social Media Specialist
| Company | Caterpillar Inc. |
|---|---|
| Location | Houston, TX, USA, Morrisville, NC, USA, Miramar, FL, USA |
| Salary | $87480 – $131280 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior, Mid Level |
Requirements
- Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
- Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
- Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Responsibilities
- Support the business objective and opportunities to develop and align the marketing tactics.
- Conducting market/competitive research to identify new opportunities and industry trends.
- Define content strategy, goals, and objectives. Create a measurement framework in partnership with analytics for all social media content to meet department and organizational goals.
- Maintaining effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.
- Supporting global teams with strategies and content that would resonate with their regions that may include Facebook, LinkedIn, Instagram, WeChat, and WhatsApp.
Preferred Qualifications
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No preferred qualifications provided.