Social Media Manager
| Company | Character.AI |
|---|---|
| Location | San Francisco, CA, USA, Menlo Park, CA, USA, New York, NY, USA |
| Salary | $100000 – $250000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3 to 5 years of digital marketing and social media experience for B2C
- Proven track record of successfully growing and engaging audiences on various social media platforms.
- A strong reel or portfolio of video-first content and campaigns you’ve led or created.
- Demonstrated expertise in creating captivating social media content and managing editorial calendars with diverse content categories aligned with different value propositions.
- Deep passion for pop culture and a knack for identifying trends that resonate with Gen Z and Millennial audiences.
- Strong storytelling prowess to effectively communicate and connect with target audiences, with a keen understanding of brand storytelling and design principles.
- Prior experience thriving in a startup or similarly dynamic environment.
- Flexible, resourceful, and adept at working independently while maintaining open lines of communication.
- Hands-on mentality with the ability to achieve significant results even with limited resources.
Responsibilities
- Define and execute a bold, innovative strategy, establishing a commanding presence on TikTok, Instagram, YouTube, and other key platforms.
- Drive a 10% increase in brand awareness, achieve a 50% growth in follower count, and elevate engagement and sentiment across all platforms within 6 months.
- Develop and implement a robust system for analyzing and measuring the impact of social media efforts.
- Produce compelling video content that educates consumers about the versatility of [Character.AI](http://Character.AI) and its distinctive features.
- Collaborate with external agencies, vendors, and creators to produce dynamic and innovative social media content.
- Proactively identify influential creators and assist them in generating high-quality content that showcases their use of [Character.AI](http://Character.AI).
- Monitor trends on TikTok, Instagram, YouTube, and other platforms, continually testing, learning, and optimizing strategies to seamlessly integrate [Character.AI](http://Character.AI) into relevant, on-brand trends.
- Take ownership of the social media editorial calendar, overseeing copy, content, design, and performance metrics to drive our marketing and communications goals.
- Partner closely with Community and Product teams to ensure effective amplification of key product launches and features across social media channels.
Preferred Qualifications
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No preferred qualifications provided.