Social Media Manager

3+ years of experience in social media management, ideally in consumer brands or startups
Strong understanding of platform-specific content strategies (Instagram, TikTok, Facebook, etc.)
A knack for brand content creation, both in-front of & behind the camera
Experience with analytics tools (Sprout Social, Later, Google Analytics) and social media reporting
Proficiency in AI tools (like ChatGPT) to enhance efficiency and optimized content
Ability to write compelling, on-brand copy and a knack for storytelling
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
Experience collaborating with influencers or managing influencer programs

Work alongside brand team to develop and implement a comprehensive social media strategy across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.)
Concept, film, and edit thumb-stopping and engaging content that reflects Blueland’s core content pillars
Management and day-to-day maintenance of social content calendar
Support management of influencer and content creator relations
Track and analyze key metrics (engagement, impressions, growth, etc.) and optimize content based on performance
Use insights to recommend and implement improvements to social strategy
Craft captivating captions that reflect Blueland’s brand voice
Ensure all content aligns with Blueland’s tone of voice – bold, optimistic, and mission-driven
Work collaboratively across brand marketing, growth marketing, creative, digital, product and retail teams to support company initiatives on social media
Assist larger strategic plans with competitive research, landscape analysis and audits that take social trends and leverage relevant opportunities to keep Blueland at the forefront of cultural conversations

No preferred qualifications provided.