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Social Media Manager
| Company | Later |
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| Location | Los Angeles, CA, USA |
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| Salary | $85000 – $100000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.
- Proven track record of independently managing and growing a social media presence for a large B2C brand.
- Must have previous agency experience managing client relationships.
- Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
- Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
- A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.
- Ability to think creatively and generate innovative content ideas.
- Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Responsibilities
- Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.).
- Set and track content goals aligned with client objectives (awareness, engagement, conversion).
- Communicate performance insights and next steps clearly to internal and external teams.
- Anticipate client needs and proactively pitch new ideas, formats, and campaigns.
- Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy.
- Ensure content feels social-first, timely, and tailored to each platform.
- Collaborate closely with design, video, and influencer teams to bring ideas to life.
- Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed.
- Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations.
- Post live during events, drops, or key cultural moments when applicable.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
