Skip to content
Social Media Manager
| Company | Yahoo |
|---|
| Location | United States |
|---|
| Salary | $82125 – $171250 |
|---|
| Type | Full-Time |
|---|
| Degrees | Bachelor’s |
|---|
| Experience Level | Mid Level, Senior |
|---|
Requirements
- Bachelor’s degree in Marketing, Communications, Social Media, or a related field.
- 5-7 years experience in social media strategy and management.
- Entrepreneurial, creative, strategic, and detail-oriented.
- An innovative mindset with a history of implementing creative and cutting-edge marketing campaigns and initiatives that have delivered tangible results.
- Exceptional strategic thinking and problem-solving abilities, with a knack for identifying social trends and opportunities.
- Deep passion for digital marketing, blending creative and analytics to get the right message to customers.
- Content Strategy skills
- Knowledge of social media platforms, analytics, and best practices
- Writing, design and production skills
- Ability to work independently and as part of a team
- Excellent time management and organizational skills
Responsibilities
- Develop insightful, consumer-centric, year-round content strategy and calendar.
- Concept, execute and post content in AOL brand vision (creative design, writing, producing and posting).
- Gain brand relevance through influencer engagement, including influencer campaigns. Identify unexpected collaborations and lead them to execution.
- Support brand activations for the marketing calendar, driving culture, and elevating campaigns across social channels in the AOL voice to win customer love and drive buzz. This includes owned content, earned ideas, and real-time activations.
- Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
- Track and analyze program and content results, applying key learnings to optimize future projects.
- Manage budget, including partner support and production.
- Collaborate with AOL stakeholders including marketing, editorial and customer support to deliver a unified voice, content and engagement strategy across the AOL social ecosystem.
- Engage with customers across social channels, while providing limited support to the customer support team in addressing questions and feedback.
Preferred Qualifications
No preferred qualifications provided.
