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Social Media Manager

Social Media Manager

CompanyAprio
LocationAtlanta, GA, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 5-7 years of experience as a social content creator
  • Fluency with social platforms and second-nature understanding of their differentiating strengths and limitations
  • Passion for continuous improvement and agility in reframing, re-promoting and repositioning content
  • Ability to quickly craft social content in response to trending topics and data on post-performance
  • Excellent interpersonal and communication skills
  • Ability to create both text- and image-driven content
  • Ability to collaborate across functions and departments
  • Excellent project management skills and attention to detail
  • Well organized and self-motivated
  • Excellent command of written English and AP Style
  • Strong work ethic and enthusiastic attitude

Responsibilities

  • Maintain a social calendar that defines content, cadence and channel
  • Craft social posts for all brand channels, including LinkedIn, Twitter, Instagram and Facebook, that express the firm’s unique voice and drive audience and engagement
  • Work with broader content, marketing and communications teams to amplify brand stories, but also develop unique social-first content that includes visuals and videos
  • Analyze, report and act on post-performance and other relevant data
  • Monitor social listening tools, as well as trending topics and hashtags, for opportunities and key conversations, and share back with relevant departments
  • Oversee community management and brand engagement, responding to mentions and creating organic brand relationships with social media influencers
  • Translate research and other business content for social platforms
  • Consult with internal clients on social campaigns and tactics
  • Stay current on constantly evolving social media trends; help evolve, maintain and uphold best practices for social presence
  • Work with vendors and platforms to optimize results and identify opportunities for new platforms and tools
  • Work closely with the recruiting team in creating content and attracting potential candidates via social media posts

Preferred Qualifications

    No preferred qualifications provided.