Social Media Manager
Company | Aprio |
---|---|
Location | Atlanta, GA, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior |
Requirements
- 5-7 years of experience as a social content creator
- Fluency with social platforms and second-nature understanding of their differentiating strengths and limitations
- Passion for continuous improvement and agility in reframing, re-promoting and repositioning content
- Ability to quickly craft social content in response to trending topics and data on post-performance
- Excellent interpersonal and communication skills
- Ability to create both text- and image-driven content
- Ability to collaborate across functions and departments
- Excellent project management skills and attention to detail
- Well organized and self-motivated
- Excellent command of written English and AP Style
- Strong work ethic and enthusiastic attitude
Responsibilities
- Maintain a social calendar that defines content, cadence and channel
- Craft social posts for all brand channels, including LinkedIn, Twitter, Instagram and Facebook, that express the firm’s unique voice and drive audience and engagement
- Work with broader content, marketing and communications teams to amplify brand stories, but also develop unique social-first content that includes visuals and videos
- Analyze, report and act on post-performance and other relevant data
- Monitor social listening tools, as well as trending topics and hashtags, for opportunities and key conversations, and share back with relevant departments
- Oversee community management and brand engagement, responding to mentions and creating organic brand relationships with social media influencers
- Translate research and other business content for social platforms
- Consult with internal clients on social campaigns and tactics
- Stay current on constantly evolving social media trends; help evolve, maintain and uphold best practices for social presence
- Work with vendors and platforms to optimize results and identify opportunities for new platforms and tools
- Work closely with the recruiting team in creating content and attracting potential candidates via social media posts
Preferred Qualifications
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No preferred qualifications provided.