Social Media & Community Manager

Social Media & Community Manager

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of proven experience in social media management and community building, preferably within a B2B technology or industrial sector. Experience within the construction or trades industry is a significant plus.
• Deep understanding of various social media platforms, their algorithms, best practices, and emerging trends.
• Excellent written and verbal communication skills, with the ability to craft engaging and platform-appropriate content.
• Experience developing and implementing successful social media strategies that drive brand awareness, engagement, and lead generation.
• Proven ability to develop and cultivate thriving online communities.
• Experience managing social media for executive leadership.
• Strong analytical skills with the ability to track, measure, and report on social media performance.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and social listening tools.
• Creative thinker with a strong understanding of visual storytelling.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Strong collaboration and interpersonal skills.
• Passion for the commercial contracting industry and a genuine interest in connecting with its professionals.
• Must be able to work in office three days a week on a hybrid schedule in Los Angeles, Toronto, or Raleigh.

Responsibilities

• Develop, implement, and manage BuildOps’ comprehensive social media strategy across all relevant platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, industry-specific forums).
• Take full ownership of all BuildOps social media channels, ensuring consistent branding, messaging, and engagement.
• Collaborate closely with the content and creative teams to develop and curate engaging, informative, and visually appealing social media content (text, images, videos, stories, live sessions). Create and manage a content calendar, ensuring timely and consistent posting across all channels.
• Define and cultivate a distinct voice and tone for each social media platform that aligns with the BuildOps brand while resonating with the specific audience on that channel.
• Collaborate with BuildOps executives to develop and execute their individual social media strategies, ghostwriting posts, and amplifying their thought leadership within the industry.
• Identify, develop, and nurture external online communities adjacent to commercial contractors (e.g., industry groups, forums, online discussions). Develop strategies to engage with these communities authentically, fostering brand advocacy and building relationships.
• Actively monitor social media channels and external communities for mentions, conversations, and trends related to BuildOps, the commercial contracting industry, and competitors. Engage with followers, respond to inquiries, and foster positive interactions.
• Track, analyze, and report on key social media metrics (reach, engagement, website traffic, lead generation, sentiment) and community growth. Provide insights and recommendations for optimizing strategies and improving performance.
• Stay up-to-date with the latest social media trends, platform updates, best practices, and emerging technologies. Identify opportunities to leverage new tools and tactics to enhance BuildOps’ social media presence.
• Work closely with marketing, sales, product, and customer success teams to ensure social media and community efforts align with overall business objectives and marketing campaigns.
• Develop and implement social media crisis communication plans as needed.
• Manage the social media budget effectively.

Preferred Qualifications

• Experience within the construction or trades industry is a significant plus.