Social Engagement and Community Manager

Social Engagement and Community Manager

Requirements

• A degree in communications, journalism, public relations or a related field
• Strong written and verbal communication skills
• Ability to work well under pressure and meet tight deadlines

Responsibilities

• Creation of strategy per platform per brand, inclusive of stills, video and copy writing
• Create content calendars, including new content, customer content & amplify innovation and PR campaigns
• Identify and respond to trends: Still content and editing (memes/photography)
• Video content/editing for social
• Finding relevant consumer posts and copywrite comments
• Find and get permission from consumers to amplify user general’s consent – coordinate with key opinion leader team
• Editing/drafting consumer facing emails with brand tone of voice
• Improve engagement and positive feedback on ratings & reviews across brand website, retailer websites and digital commerce websites
• Partner with corporate stewardship
• Partner with in-house media team and brand on paid amplification, identify outperforming organic content to boost
• Work with SBMs on content calendars
• Partner with Comms Leader and PR agency on earned coverage, credentials and tentpole activations, partner with other brand CMs on standard processes and findings
• Ensuring our content follows brand equity guidelines
• Evaluate risks (trends/comments/etc.) and develop action plan
• Partner with Company Comms on guideline changes
• Learning, optimizing, and applying Brandwatch/Talkwalker, in partnership with PR agency
• Identify measurement trends on what’s working/not working, influence overall strategy
• Keep up to date on platform technology changes across platforms
• Analyze and report data quarterly
• Bring brand relevant social trends to the team for potential larger activation

Preferred Qualifications

• Experience in a similar role is preferred but not necessary