Social & Digital Marketing Assistant Manager
| Company | Feld Entertainment |
|---|---|
| Location | Ellenton, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Bachelor’s Degree required in social media, Communications, Marketing, or related field.
- Minimum of 3 years of digital marketing experience.
- Ability to manage multiple projects simultaneously.
- Understanding and interest in the ever-changing world of social media and digital marketing.
- Strong business and creative writing, and communication skills required.
Responsibilities
- Support and help drive success across motorsports platforms, including but not limited to Facebook, Instagram, TikTok, YouTube, and Twitter.
- Work closely with internal teams on the conceptualization and implementation of strategies and campaigns for motorsports brands across digital channels.
- Manage strategic digital content calendars for both motorsports.
- Leverage writing and creative skills to develop compelling content to drive fan engagement across the social media ecosystem and website.
- Work with the creative team and outside agency to develop engaging social content.
- Collaborate with athletes, drivers, agencies, external brand partners, and internal teams to ideate, launch, and optimize content.
- Monitor and work with internal teams to understand social media conversations, engaging to meaningfully connect with the community.
- Monitor and recommend trends in social media platforms, tools, and applications. Ideate and recommend new social and digital marketing strategies to expand reach and grow engagement.
- Track and analyze content/campaign success, sharing feedback on KPI’s with appropriate teams and thoughtful ideas on improvements. Contribute to reports and presentations for upper management on an as-needed basis.
Preferred Qualifications
- Experience working in sports with a league/team is a plus.
- Excellent computer skills and knowledge of social media management platforms (Sprinklr, etc.), social media analytics, image editing, Google Analytics, and MS Office.
- Experience working with in-house teams as well as external resources.
- Must be proactive, self-motivated, and able to take the initiative to see projects through completion and delivery.
- Dependable, great attitude, highly motivated, and a team player. Eagerness to learn.
- Photography, graphic design, and video editing skills a plus.
- Appetite for all things digital and social; up to date on the latest platforms and technologies, and desire to identify opportunities for strategic brand involvement.