Small and Medium Business Audience Marketing Manager
| Company | Meta |
|---|---|
| Location | San Francisco, CA, USA, Menlo Park, CA, USA, New York, NY, USA |
| Salary | $35.58 – $113000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years of experience in marketing or related field
- BA or BS degree or equivalent work experience of additional 4+ years of experience in marketing or related field
- Experience partnering with and providing direction to cross-functional teams
Responsibilities
- Assist in planning, executing, and scaling marketing campaigns to drive adoption of best practices among target audiences
- Build partnerships with internal and external stakeholders, including marketing, analytics, and content teams, to understand user needs and translate them into actionable solutions. Facilitate regular cross-functional meetings to align on goals and track progress
- Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing insights to inform future optimization
- Support the creation of engaging learning experiences, such as workshops, training modules, and hands-on sessions, to promote the adoption and long-term utilization of AI technologies among stakeholders
- Execute change management plans to integrate AI technologies into workflows, fostering stakeholder engagement, developing targeted communication strategies, and delivering ongoing support to ensure lasting impact and seamless transitions
- Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution
Preferred Qualifications
- BA/BS degree
- Experience with advertising goals, challenges and needs
- Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
- Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral
- Experience with online advertising industry and/or small and medium businesses
- Experience creating content for paid online media
- Experience copywriting for different online media