Small and Medium Business Audience Marketing Manager
| Company | Meta |
|---|---|
| Location | San Francisco, CA, USA, Menlo Park, CA, USA, New York, NY, USA |
| Salary | $74000 – $113000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- 2+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field
- Experience with online advertising industry and/or small and medium businesses
- Experience creating content for paid online media
- Experience copywriting for different online mediums
- Experience working in a highly cross-functional, global organization
Responsibilities
- Create content for scaled marketing efforts to drive adoption of Meta’s advertising solutions
- Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels
- Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging
- Produce customer-centric content that educates businesses and inspires them to act
- Ensure content is effective and consistent across channels including emails, ads, web pages, videos and more
- Work with copywriters, designers and web developers to build marketing content
- Measure campaign initiatives and understand what makes content successful to iterate on those learnings
Preferred Qualifications
- BA/BS degree
- Experience with advertising goals, challenges and needs
- Project management and communication experience
- Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
- Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral