Shopper Marketing Manager

Bachelor’s Degree with a concentration in Marketing/Business
Experience in sales and / or shopper marketing of 5 to 7 years, ideally in the consumer-packaged goods market (CPG)
Understanding of Consumer/Shopper and Customer Planning and Management processes/tools
Experience developing shopper marketing plans
Prior experience working with large Canadian Brick & Mortar retail and E-commerce customers
Strong understanding of digital marketing and strong proficiency in Nielsen applications
Agility in managing multiple time-bound projects involving several stakeholders

Conduct Market Analysis to identify, develop, and measure retailer opportunities
Leverage insights to drive the strategic rational for customers to execute our ideas
Develop and activate shopper marketing programs that grow purchase frequency, trips, and usage to drive brand profitable growth.
Collaborate with cross-functional Sales, Sales Strategy, and Marketing partners to develop, manage, and budget shopper marketing programs as a part of Annual Business Planning.
Establish and maintain relationships with relevant retail and agency stakeholders.
Manage projects, approvals, budget, timelines and ROI analysis with partner agencies and internal approvers/stakeholders.
Provide sales and presentation tools of shopper marketing programs for Key Account Managers.
Constantly search for external and internal best practices to engage the shopper and customer (activation toolkits), involving agencies when appropriate
Facilitate cross functional communication of program post-analysis, KPI measurement, best practices, and lessons learned to drive optimized effectiveness of shopper activations.
Project manage our display process from ideation to execution