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SEO Manager – Discoverability
| Company | Wunderman Thompson |
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| Location | Kansas City, MO, USA |
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| Salary | $60000 – $140000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior, Mid Level |
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Requirements
- Strong writing and communication skills.
- 1-3 years of experience
- Proficiency in search engine optimization techniques and strategies.
- Experience with common organic search tools (e.g., SEMrush, Moz Analytics, BrightEdge, SearchMetrics, etc.).
- Ability to conduct research and analyze data effectively.
- Basic knowledge of web analytics tools (e.g., Adobe Analytics, Google Search Console).
- Familiarity with basic HTML and Excel.
- Proficiency in presentation tools like Keynote or PowerPoint.
- Comfort with AI platforms like ChatGPT and leveraging automation tools.
Responsibilities
- Provide strategic recommendations for improving organic search performance on websites in various stages of development.
- Conduct comprehensive keyword research using leading industry tools to identify opportunities for optimization.
- Analyze and optimize on-page SEO elements such as titles, meta descriptions, copy, images, and internal links.
- Conduct thorough site audits and competitive analyses to uncover opportunities for growth.
- Create and deliver monthly organic search performance reports with actionable insights.
- Evaluate and present organic search findings and recommendations to clients and stakeholders.
- Work closely with account teams and clients to understand business, technical, and reporting requirements.
- Provide effective and persuasive presentations (both verbal and written) to internal teams and clients.
- Stay current on industry trends and inform clients about new developments that may impact their organic search performance.
- Collaborate across departments to ensure appropriate inclusion at the correct times in the process for client work.
- Navigate multiple dependencies on technology, content creators, and other connections to ensure the effectiveness of SEO efforts.
- Ensure the delivery of cutting-edge, high-quality SEO work tailored to each client’s unique needs.
- Develop case studies based on past work to support new business initiatives and validate client relationships.
Preferred Qualifications
- Familiarity with technical SEO, including site architecture, crawlability, and indexing.
- Knowledge of advanced web analytics and reporting techniques.
- Experience or familiarity of automotive industry a plus.
