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SEO Lead – Content Marketing
| Company | HoneyBook |
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| Location | San Francisco, CA, USA |
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| Salary | $125000 – $135000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of demonstrated SEO experience
- In-depth knowledge of SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Mixpanel, Looker etc.
- Proficiency in technical SEO, including experience with website audits, structured data, and mobile-first indexing and how to create efficient tasks for developers when needed.
- Familiarity with HTML, CSS, and content management systems like Webflow (CMS) is preferred.
Responsibilities
- Build an SEO plan that aligns long-term SEO strategies with business objectives and identifies new opportunities to capture organic market share via keyword research, competitive analysis, audience analysis, and content development.
- Implement SEO strategies that improve keyword rankings across major search engines and increase organic traffic to HoneyBook domains. This includes but is not limited to on-page optimizations, page and blog post development, and link building.
- Determine and establish the right AI tools that enhance our SEO strategy and improve effectiveness, ensuring our approach remains innovative and competitive.
- Develop new, and optimize existing content in partnership with editorial and website leads to enhance authority and organic rankings, in alignment with the broader content strategy.
- Collaborate cross-functionally with marketing peers and engineering stakeholders to launch growth initiatives, oversee the implementation of SEO best practices, and address technical issues.
- Monitor site performance through regular audits to ensure optimal user experience, site structure, indexation, and crawlability, and to identify and resolve technical issues.
- Track, analyze, and report on key SEO metrics, including organic traffic, keyword ranking, conversion rates, and other relevant data, to measure performance and identify opportunities.
- Surface and navigate industry changes to keep the team current with emerging SEO trends, algorithm changes, and shifting best practices, especially related to AI.
Preferred Qualifications
- Prior experience in marketing for SaaS or at product-led growth startups is desirable.
