SEO Lead
Company | PMG |
---|---|
Location | Dallas, TX, USA, New York, NY, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Senior |
Requirements
- 5+ years of experience in SEO, with a bachelor’s degree or equivalent work experience.
- Proven ability to leverage SEO content strategy and technical SEO to enhance search visibility and website performance.
- Strong expertise in marketing metrics, planning, and analysis, ensuring data-driven decision-making for SEO strategies.
- Experience managing project execution and workflow to deliver seamless and impactful SEO initiatives.
- Proficiency with Google Analytics, SEMRush, and Screaming Frog, enabling comprehensive SEO audits and performance insights.
- Understanding of HTML, CSS, and structured data, allowing for improved on-page optimization and technical SEO implementation.
- Skilled in content auditing, keyword analysis, and brief creation, supporting the development of high-performing SEO strategies.
- Familiarity with Adobe Analytics, Google AdWords, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.
Responsibilities
- Lead data-driven SEO strategies that help brands increase visibility, connect with their audiences, and improve performance across search engines.
- Analyze search trends, user behavior, and competitive landscapes to uncover opportunities that fuel organic growth.
- Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
- Stay on top of algorithm updates, AI advancements, and emerging search trends, proactively evolving strategies to maintain a competitive edge.
- Create compelling dashboards and reports using tools like Looker Studio and Google Analytics, helping teams and clients understand SEO’s impact.
- Manage and optimize SEO platforms, integrations, and reporting tools, ensuring teams have the best resources to execute their strategies.
- Work closely with customer Paid Media, Content, Analytics, and Engineering teams to align SEO with broader marketing and business objectives.
- Accountable for program management and responsible for the successful execution of projects, supporting annual planning.
- Provide training, guidance, and insights to customer and internal teams, helping expand SEO knowledge and influence across customers and PMG.
Preferred Qualifications
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No preferred qualifications provided.