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SEO Content and Blog Manager
| Company | Highspot |
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| Location | Seattle, WA, USA |
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| Salary | $97000 – $145000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4-5 years of SEO/content marketing, content creation, or equivalent writing experience.
- Strong, versatile writing skills capable of writing/editing for digital, including blog posts, frequently asked questions, and site copy.
- Familiarity with SEO, website testing, and analytics tools including SEMrush, AHREFs, SurferSEO, Google Analytics, Google Search Console, and VWO.
- Strong knowledge of Search Engine Optimization and the ‘white hat’ way.
- Strong project management and organizational skills and high attention to detail.
- Working knowledge of HTML/CSS/Javascript and experience with CMS platforms such as WordPress.
Responsibilities
- Own the end-to-end content creation process for blogs, video scripts, and occasional landing pages.
- Support the publishing of blogs, website content and resources in our content management system, WordPress.
- Develop and manage Highspot’s blog editorial calendar.
- Lead and drive blog planning meetings and processes.
- Independently research sales- and marketing-related topics to create captivating story angles.
- Perform ongoing competitor analysis and audience research to identify content gaps and opportunities.
- Seek opportunities to update existing content, ensuring content is relevant, accurate, and maximized for organic exposure.
- Manage keyword rank across blog content, including recommending and implementing changes to content, metadata, internal linking, and other factors to improve position for target keywords.
- Collaborate with the Design team to bring content to life with the use of images and infographics, optimizing for image search.
- Craft call-to-action messaging that drives lead engagement and conversions.
- Track, analyze, and monitor blog performance, reporting on traffic growth, engagement, conversions to leads, and MQLS.
- Support the Sr. Web Marketing Manager in managing blog keyword ranking and achieving strategic KPIs.
Preferred Qualifications
- Passion for digital marketing and staying up to date with the latest trends and best practices in SEO and digital content.
- Exceptional communication skills — written, verbal, interpersonal, and presentation.
- Self-motivated with the ability to quickly pick up new skills and learn new tasks.
