Senior User Acquisition Manager
| Company | Mythical Games |
|---|---|
| Location | Washington, USA, Kansas, USA, California, USA, Texas, USA, Jackson Township, NJ, USA, Florida, USA, Colorado, USA, New York, NY, USA, Maryland, USA, Massachusetts, USA, Missouri, USA, Illinois, USA |
| Salary | $102000 – $175000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5-7 years of experience in performance marketing or user acquisition, specifically in the mobile gaming industry.
- Proven track record of successfully managing and scaling UA campaigns with significant budgets.
- Strong understanding of mobile attribution platforms (AppsFlyer, Adjust, etc.), probabilistic/SKAN attribution, and analytics tools (Looker).
- Experience with A/B testing methodologies, marketing mix modeling (MMM), and creative optimization strategies.
- Proficiency in data analysis and interpreting complex datasets to drive decision-making.
- Excellent understanding of key mobile gaming metrics (CPI/CPA, IPM, ROAS, LTV, retention, etc.).
- Strong communication and collaboration skills, with the ability to work effectively across departments.
- Bachelor’s degree in Marketing, Business, or related field.
Responsibilities
- Manage multi-million dollar monthly ad spend across various digital platforms (Facebook, Google, TikTok, Apple Search Ads, and programmatic networks)
- Develop and execute targeted UA campaigns tied to major sporting events, tournaments, and calendar milestones
- Develop long-term partnership strategies with major ad networks to maximize value and visibility for our mobile games portfolio
- Analyze campaign performance data to optimize bidding strategies, creative approaches, and audience targeting
- Collaborate with creative teams to develop high-performing ad assets that resonate with sports fans and casual gamers
- Identify and test emerging ad platforms and technologies to diversify acquisition channels
- Monitor and forecast key performance indicators including CPI, ROAS, retention, and LTV
- Build cohort analyses to understand user behavior and spending patterns across different acquisition channels
- Partner with data science team to build and refine attribution models and LTV predictions
Preferred Qualifications
- Experience with ASO (App Store Optimization) strategies is a plus.
- Familiarity with blockchain gaming and Web3 user acquisition is preferred but not required.