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Senior Strategist – CRM
| Company | Wunderman Thompson |
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| Location | Kansas City, MO, USA |
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| Salary | $60000 – $140000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Minimum 5-7 years of experience in an integrated or digital agency or consultancy with a strong CRM/Lifecycle/CX marketing background.
- Proven track record creating and presenting research-based Strategy artifacts for multichannel customer experiences, such as integrated communications journeys, customer onboarding strategies, campaign optimization recommendations, segmentation personas, creative briefs, thought leadership POVs, and testing and research plans.
- Strong experience working alongside analysts and data scientists, analyzing and synthesizing various types of data into compelling insights, recommendations and test plans.
- Experience working in a progressive, creative- and data-driven agency environment that has embraced digitally-led thinking, experience strategy and design principles as part of the core creative process.
- A diverse portfolio of work that demonstrates your approach to digital and account strategy and how it was applied to influence the creation of user-centered customer experiences.
- Able to fly at multiple altitudes, excelling at high-level experience strategy work and the nitty-gritty of strategic implementation and reporting.
- Track record of working in collaborative, agile environments, while navigating the demands to structure and process.
Responsibilities
- Work directly with clients at the outset of an assignment to define (or redefine) the right opportunity and the right problem to solve.
- Perform research and analysis to help formulate meaningful insights and extrapolate the simple stories buried in complex data, incl. customer, campaign performance, website, survey, and various other types of data.
- Develop strategy deliverables such as research plans, briefs, program strategies, communication journeys, implementation roadmaps, POVs, and quarterly business reviews.
- Craft and deliver clear, concise, and compelling presentations to clients and internal stakeholders.
- Work closely with a multi-disciplinary group of Analysts, Designers, Project Managers, Account Teams, and Technologists, serving as the subject matter expert and voice of strategy.
Preferred Qualifications
- Experience working in telecom or high-tech/online services is a plus.
