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Senior Strategist
| Company | Critical Mass |
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| Location | Los Angeles, CA, USA |
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| Salary | $90000 – $110000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of related experience in the following areas: Performance Marketing, Account or brand planning, Qualitative research, Quantitative research, web analytics and metric analysis, Media
- 4 years agency/consulting and Internet-related business experiences desired
- Experience in developing proposals and presentations for clients
- Demonstrated ability to communicate complex subject matter, either verbally or in written form
- Demonstrated ability in the marketing research and sciences areas, to establish and analyze complex research studies
- Teamwork and collaboration-oriented
- Detail and results oriented
- Flexible and able to multi-task
- Commitment to learning
Responsibilities
- Ensure overall quality of I&P work on all assigned projects and accounts
- Provide support with special projects and initiatives within the I&P group
- Provide guidance and insight about I&P practices to colleagues in all departments
- Ensure through collaboration with team members and other Planners that core processes and deliverables are effective in delivering strategic guidance
- Work with our clients to identify business problems and challenges
- Become an authority on the client’s business sector
- Define and document requirements through business analysis, qualitative consumer research, and web analytics
- Recommend, plan, coordinate and/or execute pertinent research, analysis activities: Sector, industry and competitive analyses, Competitive benchmarking studies, Qualitative, consumer research (ie. usability testing, focus groups, field study), Requirements gathering sessions and stakeholder interviews
- Synthesize and communicate the results of research to clients and project teams
- Provide insight and perspective on the client’s strategic direction
- Collaborate with the team on overall strategy development
- Define measurement strategies to support ongoing strategy development and site or program optimization
- Demonstrate the value of integrating I&P services and activities into all client engagements
- Provide thought leadership to colleagues and projects in a range of subjects that may include: requirements gathering, consumer research and insight, site measurement and marketing and strategic planning
Preferred Qualifications
- 4 years agency/consulting and Internet-related business experiences desired
