Senior Strategist

Bachelor’s Degree in related field.
5+ years of experience in strategic planning at an agency.
Strong knowledge of CRM and prior experience developing business rules.
Data-driven, critical thinking marketer who has an ability to distinguish signals from noise, whether in campaign-building or in post-send analysis.
Strong knowledge of CRM channel experience.
Ability to collaborate with internal and client teams, thrive in a fast-paced environment, and manage multiple projects with various deadlines simultaneously.
Proficient in Microsoft Office and development of Powerpoint or Keynote presentations.
Excellent writing and editing skills with strict attention to detail.

Lead communication strategy development that leverages insights to generate and nurture leads and customers effectively across the customer lifecycle.
Demonstrate passion for developing marketing campaigns that utilize CRM principles that maximize achieving client business goals.
Develop deep insights into customer beliefs, attitudes, barriers and drivers across the entire journey, leveraging secondary and primary research and social listening.
Design customer experience programs using a multitude of channels and platforms as appropriate including email, direct mail, mobile and social.
Research and write creative briefs and brief internal teams.
Develop content strategy for new campaigns that engages customers and helps them to change behavior.
Work with creative teams to inspire great work through strategic direction, knowledge of channel and industry best practices informed by meaningful data insights.
Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
Work collaboratively with Marketing Sciences team to establish KPIs, define the learning/testing plans, and provide analysis reports/key takeaways.
Develop presentations and present recommendations to client.
Maintain up-to-date of knowledge of evolving CRM best practices.