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Senior Staff Researcher – Customer Insights

Senior Staff Researcher – Customer Insights

Company PrizePicks
LocationAtlanta, GA, USA
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelExpert or higher

Requirements

  • A bachelor’s degree in Psychology, Behavioral Science, Human-Computer Interaction, or a related field (advanced degrees may substitute for some professional experience).
  • At least 10 years of research experience, with at least 4 years as an in-house researcher in the gaming industry.
  • Proven ability to design and execute research initiatives addressing product and business strategy challenges, with a track record of owning large-scale high-visibility projects independently.
  • Masterful understanding of game design principles, product strategy, and how they intersect with consumer needs and behaviors.
  • Experience collaborating with game and product development teams across the entire product lifecycle, from concept to live operations.
  • Strong track record of connecting research to strategic business impact.
  • Expertise in qualitative and quantitative primary research methodology (e.g., interviews, focus groups, surveys, ethnography/netnography, behavioral analysis), with deep proficiency in at least one area.
  • Familiarity with statistical techniques such as regressions, correlations, and factor analyses.
  • Ability to synthesize complex findings into clear, actionable recommendations.

Responsibilities

  • Lead impactful research initiatives to uncover behavioral drivers, player psychology, and decision-making processes to shape product and business strategies.
  • Design and execute research studies using diverse methods (e.g., interviews, focus groups, surveys, behavioral data analysis) to generate actionable, proprietary and future-focused insights.
  • Partner with analysts, designers, and other stakeholders to translate insight into frameworks and recommendations that guide the strategic direction of our games and digital experiences.
  • Present and socialize findings through clear, impactful communication and foster strong relationships to directly influence decision-making at all levels of the organization.
  • Surface and champion market-defining opportunities through in-app and game experiences tailored to customer needs, motivations, and evolving behaviors uncovered through your research.
  • Mentor cross-functional teams and improve research infrastructure to elevate organizational research capabilities.

Preferred Qualifications

    No preferred qualifications provided.